Snagging the Hearts of Chicagoans One Cream Puff at a Time..
Hello all, it's been a hot minute since we've blogged. Things have been so busy with the store- there hasn't been time! The holidays are over, and the workforce is back on route running through the red line and blue line. Needless to say, there is A LOT of foot traffic!
It's been a long couple of weeks and we finally found a breather to be able to update everyone!
Without the stamp of approval, we could not stock food, and therefore could not fully train our staff-- so this was MAJOR for us.As soon as we got the go signal, we called all our providers to get our deliveries sent our way and went full steam ahead in the little time span we had to train our workers. Teaching them how to work the register, taking them through the motions of baking, operating ovens and espresso machines. Despite all this, there is no amount of training that could have prepared them for the mass amounts of people that came through our doors the first day. Eddy, Daishin and I had only 2hours of sleep because I had flown in around 1am! So waking up at 345AM was more than brutal for us. We got ready in a flash, and trudged out in the snow to our zipcar and started loading it up with appliances we had kept at our place and other essentials we needed to survive the day =P Although i thoroughly enjoy the snowfall, i must admit, i felt terrible for Eddy who had to keep driving through it almost 75% of the day picking up our last minute supplies and running back and forth from the bank to the store about 21820430947203948 times! That's exaggerated, but gosh did it feel like it! Daishin and I arrive at Block37, ran down the escalator that was running in the opposite direction, haha, and reached the store to find our openers for the morning ready to work, like real troopers =P We were scheduled to open at 12- so we used those last crucial hours to make everything look spic and span, and start preparing endless amounts of our freshly baked choux pastry shells, and our famous Madagascar vanilla bean custard, Belgian Callebaut milk AND dark chocolate custard, and our fresh and light Strawberries and whipped cream. Our second troop came in at 10a, and it was GO TIME- time to hit the ground running. Time to crank out that custard and start dipping a million dark chocolate eclairs! We had 2 people breaking the giant dark chocolate bars&milk chocolate bars, 2 people with me in the back learning how to make the custard, and everyone else either baking and prepping dough, cutting strawberries, preparing the cookie dough for our cookie shells, washing dishes, or preparing the front workspace. So many people in the store at one time- and yet EVERY SINGLE PERSON WAS DOING SOMETHING. talk about being proactive and efficient =P Doors open at 12, and BAM. so it begins...a line out the door and our troops working extra hard. Daishin and I in the front and Eddy supervising in the back-- we had our assembly line ready to go- for the most part. Like I stated earlier, nothing can prepare new workers for the overwhelming masses of anxious first-timers, so there were some parts where Daishin and I had to jump in there and send the assembly line of 5? to go do something else. Being long-time veterans really helps in the face of "chaos" =P. Our 3rd and final troop arrives at 2pm and things pick up EVEN MORE! We had our yummy molten double-chocolate cookies out on display, our 8 different mochi ice cream flavors in the display case, our delicious Illy Coffees, Haagen-Dazs smoothies and milkshakes and of course, the CREAM PUFFS. There was A LOT to do, thank goodness we had the workforce to do it all. This trend has kept up for the past 3 weeks we have had our doors open and welcoming to by-passers and we are more than happy to say, with everyone back to work and school- things have been even busier. Going into our 4th week, we have now introduced more of our savory desserts- cheescakes, fondants, and mini croissants- this week? Our MANGO MILKBERRY, which we promise will be your newest addiction! We thank everyone who has stopped by and continue to return, we thank our faithful twitter followers for their support and spreading the word, our families&loved ones for their support and putting up with our CRAZY,busy and hectic schedules, and our future regulars to come! We hope to see you soon. Till next time...








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